Never underestimate the power of consistency when it comes to your brand. Consistency of color, consistency of font, consistency of verbiage ... consistency.
Does the look of your website match the look of your business cards? Are you using the same typeface on all of your marketing collateral? Do you reference a style guide when creating new materials? Does your organization even have a style guide? If the answer to these questions is NO, then you may be lacking the C-word. Think about some of the brands you love and support. Guarantee they all have one thing in common. You guessed it!
Want your brand to shine? Follow this simple formula:
Consistency + Repetition = RECOGNITION